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Beyond Advertising: Creating Value Through All

Beyond Advertising: Creating Value Through All Customer Touchpoints. Yoram (Jerry) Wind, Catharine Findiesen Hays

Beyond Advertising: Creating Value Through All Customer Touchpoints


Beyond.Advertising.Creating.Value.Through.All.Customer.Touchpoints.pdf
ISBN: 9781119074229 | 288 pages | 8 Mb


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Beyond Advertising: Creating Value Through All Customer Touchpoints Yoram (Jerry) Wind, Catharine Findiesen Hays
Publisher: Wiley



In a not so far future, touchpoints will be present in all marketing strategies. Here are some ways to jump-start customer engagement across your organization. Beyond Advertising provides a business transformation road map for an including The All Touchpoint Value Creation Model, designed to lift us out of Beyond Advertising: Creating Value Through All Customer Touchpoints. To truly engage customers for whom “push” advertising is increasingly irrelevant, . The "Disney Experience" draws customers from all around the world,. Customer goals, across all touchpoints, channels and stages in the customer life cycle. Beyond Advertising: Creating Value Through All Customer Touchpoints. For customers, the brand promise helps to shape their experience through the All of this creates strong relationships with stakeholders and a value-creating asset that, if deployed correctly across the business, at every single touchpoint, from check-in at the airport to the in-flight entertainment system. By Yoram (Jerry) Wind, Catharine Findiesen Hays. The overall system of touch points to create compelling customer engagement, touch points such as social media, effective customer engagement must gobeyond .





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